The 3D/AR
Project

The 3D/AR Project allows the designer to transition from traditional 2D design into world of AR. This project also allows you to learn and explore a wide range of creative apps.

Specifically, students will:

  • Design 3D content and models using Illustrator, Dimension or Sketchup.

  • Arrange and export their 3D/AR content using Adobe Aero.

As examples of this project, scan each of the 4 QR codes on this page with a mobile device to see the range of AR experiences students have made in the past.

As with all Pro Projects, your Crest Project will be assessed by:

  • Professionalism - Project is done "to spec", follows directions, and fulfills all requirements.

  • Craftsmanship - Project exhibits an admirable application of design principles, an aesthetic style, and use of app workflows.

  • Challenge - There is producible evidence that the final design underwent the entire design process and was significant challenging.

  • Originality - Project content is unique (not copied, derivative, a template, AI generated in part or whole, or a reproduction of a tutorial).

    Note: Images referencing drug use, guns, violence, hate speech, etc. are not permitted.

Resources

Consider creating a streetwear brand starting with these clothing models (hoodie, hat, and t-shirt) or a new sport franchise with these sports gear models (soccer kit, hockey helmet, FB helmet, and FB uniform).

For an advanced version of the project, download this 3D/AR unit resource package. It includes, the 3D box, the UV map as .psd, an illustrator template for designing a cereal box, and a completed project.

Process

1. Communicate

With the AR project, start by creating a brand - and give yourself a client questionnaire in order to form a clear design brief.

Here are some essential question you need to ask yourself:

  • What is the product?

  • Who is the target audience? Young kids? Teens? Fitness enthusiasts? etc.

  • What make for a well-aligned name?

  • Which fonts, color scheme, illustration style, etc. would align best with your given subject matter?

2. Research

Based on your design brief, visit the following websites and conduct some related searches:

Google (topic search - look for #s!)
Coolors (color schemes)
Behance (illustration styles and tutorials)
Dafont (use custom sample field)
Google Fonts (use custom sample field)

From your research, create a gomoodboard. This should include +20 images and be composed of a wide range of potential assets or reference images for style. (Remember to “save and publish” the resulting site and upload the URL to turn in.)

3. Ideate

Based on your moodboard, grab your sketchbook and draw at least 4 possible layout solutions.

From these initial 4 solutions, selected one. Flip the page over and draw 4 new variations based on the initial solution you selected.

From this second round of 4, pick your top solution.

Before you fully commit, get some feedback from classmates, family, . . . anyone you can. Listen to learn - and be open to suggestions - you might come up with an even better solution with some outside feedback.

4. Formalize

Using your design brief, moodboard, and drawings, start your infographic using Ai and Ps, then possibly Dimension, and then Aero (note: be sure to reference “Specs and Standards” below).

Specs and
Standards

 

Your AR project should be composed of 1 3D model, accurately scaled, with at least 2 fully original graphics added (logo, label, etc)

For Aero technical limitations and optimization, be sure to note:

  • File Size - 50M max

  • Image Dimensions - 2048px X 2048px max

  • Layers - 6 max

  • Photoshop Requirements - Check these specs.

  • Illustrator Requirements - Check these specs.

  • 3D Textures - no larger than 1024x1024 (256 x256 preferred)

  • 3D Model Polygon Count - 5k preferred, 15k maximum.

Issues and
Guidlines

Here are some common challenges and helpful guidelines for AR designers to consider.

Make sure to create your own 3D content using Illustrator, Dimension or Sketch Up.

Make more than just make a locked, static scene (or one that is interesting only from one perspective). Make the viewer want to move around and consider using animated or interactive elements.

Use either an image anchor or geolocation to place your model in space.

Avoid using your full name on public exporting of your AR model.